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In their study, they created four sites (two rich and two lean) to describe two products (one simple, one complex). They found that most users, regardless of the complexity of the product, preferred the websites that provided richer media. [24] Rich media on websites also has the potential to stimulate action in the physical world.
Channel expansion theory moves away from Daft and Lengel's fixed labeling of rich and lean media. While media richness theory suggests that a given media has a fixed richness determined by its characteristics, channel expansion theory suggests the opposite.
Communication success will occur when rich media are used for nonroutine messages and when lean media are used for routine messages. And, in fact, the referenced article says as much--that ranking media choices doesn't imply a hierarchy of some being better than others (at least, not absolutely). 61.68.61.2 20:29, 20 May 2008 (UTC)
Rich vs poor is more than just a matter of income; you can become rich if you know how to use the money you earn. ... Social Media. Similarly, while lower- and middle-income individuals spend 14 ...
Dave Ramsey: Being Rich vs. Being Wealthy. Many meanings come with describing your cumulative funds and assets. If your feeling rich is just referring to cash and creature comforts, that’s one ...
In the U.S., defining the difference between being "rich" and "really rich" (aka "wealthy") is far from straightforward. The numbers are important, but the mindset and lifestyle that come with ...
Advertising media often appear to be ubiquitous. Advertising media selection is the process of choosing the most efficient media for an advertising campaign.To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment.
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