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Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).
Value Per Action (VPA) refers to an online marketing business model similar to the Cost Per Action (CPA) model. While Cost Per Action provides a low risk arrangement in which the seller only pays an advertising fee when a consumer takes action (such as purchasing their product) Value Per Action extends that model to add revenue sharing with the consumer.
Certified Public Accountant: CPA American Institute of CPAs and Chartered Institute of Management Accountants Certified Internal Control Specialist: CICS Internal Control Institute: Certified Internal Control Professional: CICP Internal Control Institute: Certified Financial Planner: CFP: Certified Financial Planner Board of Standards
Whether you keep the books at a small office or review files for the IRS, accounting is a wide field with many professions in it. At the top of this field sits the CPA. Certified Public ...
Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of "pay-per-click"; instead, the "pay-per-sale" provider takes on the risk of conversion.
Business Law and Ethics: Understanding legal and ethical standards affecting accounting practice, emphasizing contracts, torts, and professional conduct. CPA Exam Disciplines
Certified Public Accountant (CPA) is the title of qualified accountants in numerous countries in the English-speaking world. It is generally equivalent to the title of chartered accountant in other English-speaking countries. In the United States, the CPA is a license to provide accounting services to the public. It is awarded by each of the 50 ...
CMO – Chief Marketing Officer; COB – Close of Business; COC – Cost of Credit [2] or Cost of Capital [3] COD – Cost of Debt [4] or Cash on Delivery; COE – Center of Excellence or Cost of Equity [5] COGS – Cost of Goods Sold; Corp. – Corporation; COO – Chief Operating Officer; CPA – Certified Public Accountant; CPI – Consumer ...