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In February 2015, Gildan announced its intent to purchase the Comfort Colors brand and assets, for a total purchase price of approximately US$100 million. Comfort Colors is the leading supplier of garment-dyed undecorated basic T-shirts and sweatshirts for the North American printwear market. [13]
Another less popular trend is wearing a short-sleeved T-shirt of a contrasting color over a long-sleeved T-shirt, which is known as layering. T-shirts that are tight to the body are called fitted, tailored or baby doll T-shirts. With the rise of social media and video sharing sites also came numerous tutorials on DIY T-shirt projects. [12]
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Today, Generra Co. is a contemporary women's and men's apparel brand headquartered in New York City. [12] [13] In the early 2000s, the technique was revived by a number of apparel brands. [2] [14] [15] In mid-2020, the color-changing clothing trend was revived yet again by several online retailers selling color-changing swim trunks. [16]
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