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Babymonster was created with an image possessing two contrasting qualities, a "baby" side (offstage) and a "monstrous" side (onstage), akin to their name. [ 39 ] [ 55 ] Furthermore, they were aimed to embody 2NE1 's "charisma" and Blackpink 's "glamour", [ 56 ] while personifying the better known moniker, the "YG DNA". [ 57 ]
The music video was released alongside the song by YG Entertainment on April 1, 2024. It surpassed 13.7 million views within 12 hours of release. [16] The visual depicts "the member roaming the halls of an abandoned, haunted mansion" with later scene "revealing [the mansion] to be laid out like an elaborate maze".
On January 24, 2024, YG Entertainment founder Yang Hyun-suk announced plans for the group to release a mini-album on April 1, followed by a full-length album during the fall of the same year. [2]
"Batter Up" was written by Jared Lee, Yang Hyun-suk, Babymonster member Asa, Treasure member Choi Hyun-suk, AKMU member Lee Chan-hyuk, and songwriting teams Where the Noise and BigTone, and composed by Chaz Mishan, Yang Hyun-suk, Dee.P, Jared Lee, and Asa. [8]
"Stuck in the Middle" was written by Jared Lee and Dan Whittemore, both of whom also composed the song alongside Dee.P. [3] In Yang's announcement video, he described the song as "not a hip-hop track" which makes him "wonder if YG has ever released a song like this" and listening to it "feels like being in a state of zero gravity in outer space", suggesting at a vast shift in tone and genre ...
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NME ' s Carmen Chin gave the album two out of five stars, criticizing the group's attempt to carve their own identity amidst recycled material reminiscent of Blackpink.She found that while some tracks show potential, overall, the album falls short of establishing themselves as a unique and original act.
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