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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer.He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
His first ideas were inspired by Russian constructivism. [5] Nick Phillips, a sculptor and the organ player in World of Twist, soon joined him, and the duo created a visual identity for Fon Records, and album cover for Chakk's 10 Days in an Elevator. This financed a studio space in the boardroom of a former engineering works. [3]
Gary Dean Anderson (born 1947) is an American graphic designer and architect. He is best known as the designer of the recycling symbol, one of the most readily recognizable logos in the world. Anderson's contribution to modern graphic design has been compared to those of early pioneering modernist graphic designers such as Herbert Bayer. [1]
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