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In 2014, Macay also acquired ARC Holdings, Inc. (AHI), holder of the trademark licenses of RC Cola in the Philippines. [4] The group also obtained the master franchise of RC Cola for the ASEAN region. [5] [6] [7] In August 2020, Macay acquired Artemisplus Express Inc., which operates under the trade name Kitchen City. [8]
Beer is the most-consumed alcoholic beverage in the Philippines and amounted to a 70% share of the domestic alcoholic drink market in terms of volume during 2005. Between 2003 and 2004, the Philippines had the world's fastest beer consumption growth rate at 15.6%.
San Miguel Beer refers to San Miguel Pale Pilsen, a Filipino pale lager and flagship beer of the San Miguel Brewery.The original San Miguel Brewery, Inc. was founded in San Miguel, Manila, as La Fábrica de Cerveza San Miguel in 1890 by Enrique María Barreto under a Spanish Royal Charter that officially permitted the brewing of beer in the Philippines.
Brewing equipment is the vessels and tools used to brew beer, which usually includes systems of saccharification, fermentation, refrigeration and clean-in-place. [ 2 ] Archaeologists [ 3 ] uncovered ancient beer brewing equipment in an underground room built between 3400 and 2900 BC [ 4 ] in China .
Destileria Limtuaco hosts its own museum which opened on February 6, 2018. It is hosted inside a stone house along San Juan de Letran Street in Intramuros, Manila, and is dedicated to the company's history and liquor making.
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The product looked and tasted like San Miguel Beer, playing upon the fact that in the Philippines, the San Miguel brand was synonymous with beer. It was a creative counter to SMC's notoriously aggressive and sometimes cutthroat competitive strategy, which had reportedly included "attempts to sabotage Asia Brewery's sales network and smash its ...
Ginebra San Miguel, Inc. (Tagalog: [hɪˈnɛbɾa sɐn mɪˈɡɛl]; GSMI), formerly La Tondeña Distillers, Inc., is a Philippines-based diversified beverage company majority-owned by San Miguel Food and Beverage, Inc.
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