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Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process . [ 1 ]
For merchants, affiliate network services and benefits may include tracking technology, reporting tools, payment processing, and access to a large base of publishers. For affiliates, services and benefits can include simplifying the process of registering for one or more merchant affiliate programs, reporting tools, access to product API's and ...
In business, an affiliate is an entity that owns less than a majority stake in another's stock. Affiliations can also describe a type of relationship in which at least two different companies are subsidiaries of a larger parent company. Most recently, affiliation has been a popular form of marketing for eCommerce companies.
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Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).
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