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The YouTube NextUp program is exclusive to channels meeting this threshold and other program criteria. This is also the minimum subscriber count required for a Spreadshop [13] or Teespring merchandise shelf. [14] There are currently three regular Creator Awards tiers, [1] plus a fourth and fifth that have been awarded a few times:
YouTube is one of the most popular platforms for online video content, with over 2 billion monthly active users. Many creators use YouTube to share their passions and entertain their audiences.
YouTube logo used since June 2024. YouTube is an online video sharing platform owned by Google, founded on February 14, 2005 by Steve Chen, Chad Hurley, and Jawed Karim, and headquartered in San Bruno, California, United States. It is the second-most visited website in the world, after Google Search.
The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]
YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
YouTube Shorts is the short-form section of the American online video-sharing platform YouTube. Shorts focuses on vertical videos that are less than 180 seconds of duration and various features for user interaction.
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
YouTube Studio offers features for creators to manage their own channels, including a dashboard for news and personal notifications, [7] [8] general management of one's own videos on the platform, [9] channel analytics, [10] monetization and copyright management, [11] [12] and other resources and tools for channel customization. [13] [14] [15] [16]