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Gemporia is a British television and online jewellery retailer. The main television channel operated by the business is Gems TV, a reverse auction jewellery shopping channel, the first dedicated reverse auction channel in the UK.
Gems TV is a British reverse auction jewellery shopping channel, officially the first reverse auction in the UK [citation needed] and was known as the first British channel just to sell gemstones. [4] Gems TV first launched at 4pm on 8 October 2004, after the channel was formed by Steve Bennett and founders of Eagle Road Studios and Thaigems.
For example, if 50 items were available, then the top 50 bidders would win the auction. In August 2004, the channel had an "Auction Choice" month, during which they featured both rising and falling price auction hours. The falling price auctions continued after this month and are now the only common auction format on the channel.
The Jewellery Channel, known otherwise as TJC, is a British home shopping channel and online retailer specialising in jewellery, home, beauty, fashion, gemstones and other lifestyle accessories. It is one of the main TV shopping channels in the UK. The channel launched on 4 April 2006, and currently broadcasts 24 hours a day.
An online auction (also electronic auction, e-auction, virtual auction, or eAuction) is an auction held over the internet and accessed by internet connected devices. [ 1 ] [ 2 ] [ 3 ] Similar to in-person auctions, online auctions come in a variety of types , with different bidding and selling rules.
The channel first launched as Price-Drop.TV on 11 June 2003. The channel began broadcasting from 4pm to 12 midnight, Wednesdays to Saturdays. The hours of live broadcast were then extended to 7.45am to 1.30am, 7 days a week. It was available to more than 12 million homes in the UK, and made weekly revenue of over £3 million. [citation needed]
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It was the first auction channel of its kind in the UK. The channel was launched on 5 October 2000. It started by broadcasting 12 hours a day, many of which were pre-recorded, with auction graphics overlaid so people could bid although the video itself was pre-recorded. It broadcast live for almost 18 hours a day from 07:45 to 01:30.