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Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
Other beers marketed under the Busch brand name are Busch Light, a 4.1% light lager introduced in 1989, Busch Ice, a 5.9% ice beer introduced in 1995, [67] and Busch NA, a non-alcoholic brew. Ingredients are a mix of American-grown and imported hops and a combination of malt and corn. [ 68 ]
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.
Two, they want Bud Light to focus on beer. [62] However, Bud Light's new partnership with the UFC has garnered more negative attention to the company, specifically from pro-LGBT communities after UFC fighter Sean Strickland, who has expressed disdain for the transgender community, tweeted after the partnership was announced that he was going to ...
Michelob Ultra has topped Bud Light in draft beer sales for the first time.. Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership ...
Bud Dry was originally one of the three premier brands in the Budweiser family, commonly marketed alongside Budweiser and Bud Light. It had an appearance in the 1991 Bud Bowl III as the starting quarterback and "Top Draft Choice" for Bud Light. [3] With the introduction of Bud Ice in 1994, its marketing was curbed. Bud Dry was discontinued by ...
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.