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Greenwashing (a compound word modeled on "whitewash"), also called green sheen, [1] [2] is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly.
Criticism of advertising is closely linked with criticism of media and often interchangeable. Critics can refer to advertising's: audio-visual aspects (cluttering of public spaces and airwaves) environmental aspects (pollution, oversize packaging, increasing consumption) political aspects (media dependency, free speech, censorship)
The United States federal government regulates advertising through the Federal Trade Commission [49] (FTC) with truth-in-advertising laws [50] and enables private litigation through a number of laws, most significantly the Lanham Act (trademark and unfair competition). Specifically, under Section 43(a), false advertising is an actionable civil ...
Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics. These effects can be positive or negative, abrupt or gradual, short-term or long-lasting. Not all effects result in change; some media messages reinforce an existing belief.
Advertising is mass and paid communication, with a fundamental purpose to deliver information, acquire attitudes and induce action beneficial to the advertiser – generally the sale of the product or service. Advertising and promotion have a significant influence on people, society in large, while shaping their attitudes, behaviors and ...
A class-action lawsuit has accused Brita, the popular water filter company, of false advertising.
Experts are warning that fraudsters are exploiting Black Friday sales to target U.S. shoppers with fake websites and ads for major brands like IKEA, Wayfair and The North Face, after online scams ...
The relationship between the society and the media: Within this relationship, media access and availability are regarded as important antecedents to an individual's experience with the media. The nature of media dependence on societal systems varies across political, economic, and cultural system.