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Greenwashing (a compound word modeled on "whitewash"), also called green sheen, [1] [2] is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or policies are environmentally friendly.
Criticism of advertising is closely linked with criticism of media and often interchangeable. Critics can refer to advertising's: audio-visual aspects (cluttering of public spaces and airwaves) environmental aspects (pollution, oversize packaging, increasing consumption) political aspects (media dependency, free speech, censorship)
Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics. These effects can be positive or negative, abrupt or gradual, short-term or long-lasting. Not all effects result in change; some media messages reinforce an existing belief.
Visual pollution is the degradation of the visual environment due to unattractive or disruptive elements that negatively impact the aesthetic quality of an area. It can affect urban, suburban, and natural landscapes. [1]
A class-action lawsuit has accused Brita, the popular water filter company, of false advertising.
The emerging greenhouse gas reduction market can potentially catalyze projects with important local environmental, economic, and quality-of-life benefits. The Kyoto Protocol's Clean Development Mechanism (), for example, enables trading between industrial and developing nations, providing a framework that can result in capital flows to environmentally beneficial development activities.
Advertising is mass and paid communication, with a fundamental purpose to deliver information, acquire attitudes and induce action beneficial to the advertiser – generally the sale of the product or service. Advertising and promotion have a significant influence on people, society in large, while shaping their attitudes, behaviors and ...
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