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The Joseph Christian Leyendecker painting Beat-up Boy, Football Hero, which appeared on the cover of The Saturday Evening Post, sold for a record $4.12 million on May 7, 2021. The previous world record for a J.C. Leyendecker original was set in December, when Sotheby's sold his 1930 work Carousel Ride for $516,100.
Leyendecker (also known as 'J. C.' or 'Joe') was born on March 23, 1874, in Montabaur, Germany, to Peter Leyendecker (1838–1916) and Elizabeth Ortseifen Leyendecker (1845–1905). His brother and fellow illustrator Francis Xavier (aka "Frank") was born two years later.
Now, his work — and his legacy — are being revived in “Under Cover: J.C. Leyendecker and American Masculinity,” running at the New-York Historical Society through Aug. 13.
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Arrow Collar ad by J. C. Leyendecker. The Arrow Collar Man was the name given to the various male models who appeared in advertisements for shirts and detachable shirt collars manufactured by Cluett Peabody & Company of Troy, New York. The original campaign ran from 1905–31, though the company continued to refer to men in its ads and its ...
MTV Documentary Films has acquired Imagine Documentaries and Delirio Films’ documentary short “Coded: The Hidden Love of J.C. Leyendecker.” Directed by Ryan White (“The Case Against 8 ...
White (“The Case Against 8”) dives into the history of illustrator J.C. Leyendecker, one of the most prominent advertising artists of the first half of the 20th century, who created hundreds ...
Kuppenheimer is known for commissioning American illustrator J.C. Leyendecker to create hundreds of paintings to be used in their advertisements. [13] In the Netflix show Jupiter's Legacy that premiered in 2021 in Season 1 Episode 2, Sheldon Sampson brings a Kuppenheimer suit to dress his father at the father's funeral.