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Hunger marketing is a marketing strategy that targets the emotions of human beings. The essence of hunger marketing is artificially low price and/or restricted supply. [1] [2] It encourages impulsive decision-making over rationality, using product scarcity as a driving force.
Scarcity, in the area of social psychology, works much like scarcity in the area of economics. Scarcity is basically how people handle satisfying themselves regarding unlimited wants and needs with resources that are limited. [1] Humans place a higher value on an object that is scarce, and a lower value on those that are in abundance.
[1] Scarcity is the limited availability of a commodity, which may be in demand in the market or by the commons. Scarcity also includes an individual's lack of resources to buy commodities. [2] The opposite of scarcity is abundance. Scarcity plays a key role in economic theory, and it is essential for a "proper definition of economics itself". [3]
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The concept of attention economics was first theorized by psychologist and economist Herbert A. Simon [14] when he wrote about the scarcity of attention in an information-rich world in 1971: [I]n an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes.
While a scarcity mindset usually keeps you hyper-focused on meeting short-term needs, an abundance mentality allows you to work on long-term goals, look for other possibilities, and make decisions ...
The term "hoarding" may include the practice of obtaining and holding resources to create artificial scarcity, thus reducing the supply, thereby increasing the price, so that resource can be sold for profit. Artificial scarcity may also be used to help corner a market, by reducing competition via the creation of a barrier to entry.
An economic liberal argument against artificial scarcity is that, in the absence of artificial scarcity, businesses and individuals would create tools based on their own need (demand). For example, if a business had a strong need for a voice recognition program, they would pay to have the program developed to suit their needs.