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The song paid tribute to the Superstar shoe and attempted to flip the stereotype of the 'b-boy'. Adidas eventually signed an advertising deal with Run-D.M.C., which was the first endorsement deal between hip-hop artists and a major corporation. The brand subsequently released a Run-D.M.C. clothing line. [4]
"My Adidas" is the first single from Run–D.M.C.'s third album Raising Hell. It is about Adidas footwear. [1] Released in 1986, the song was written by two of the members, Joseph "DJ Run" Simmons and Darryl "DMC" McDaniels and was produced by Rick Rubin and Russell Simmons.
Run-DMC performed at the legendary Live Aid benefit shortly after Rock Box was released. In late-1985, Run-DMC were featured in the hip hop film Krush Groove, a fictionalized retelling of Russell Simmons' rise as a hip hop entrepreneur and his struggles to get his own label, Def Jam Recordings, off the ground. [17]
For those who were in the Bronx on August 11, 2023, the 50th birthday celebration of hip-hop culminated with a star-studded concert at Yankee Stadium, where the surviving members of Run DMC ...
As part of our 35th anniversary, we’re naming the most influential artists of the past 35 years. Today, we’re at 7. From Queens, New York, here are Run-DMC. Hip-hop had to go through rock in ...
This Run-DMC-branded Adidas running shoe illustrates the increasing market power of rappers, who became a valuable brand. The innovations of Run-DMC , LL Cool J , and new-school hip hop producers such as Larry Smith, and Rick Rubin of Def Jam Recordings , were quickly advanced on by Beastie Boys , Marley Marl and his Juice Crew MCs, Boogie Down ...
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