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"My Adidas" is the first single from Run–D.M.C.'s third album Raising Hell. It is about Adidas footwear. [1] Released in 1986, the song was written by two of the members, Joseph "DJ Run" Simmons and Darryl "DMC" McDaniels and was produced by Rick Rubin and Russell Simmons.
The song paid tribute to the Superstar shoe and attempted to flip the stereotype of the 'b-boy'. Adidas eventually signed an advertising deal with Run-D.M.C., which was the first endorsement deal between hip-hop artists and a major corporation. The brand subsequently released a Run-D.M.C. clothing line. [4]
Run-DMC is the first rap act to have reached a number of major accomplishments: [44] Adidas sneakers with the Run-DMC logo. A No. 1 R&B charting hip hop album; The second hip hop act to appear on American Bandstand (the Sugar Hill Gang appeared first on the program in 1981) The first hip hop act to chart in the Top 40 of the Billboard Hot 100 ...
As part of our 35th anniversary, we’re naming the most influential artists of the past 35 years. Today, we’re at 7. From Queens, New York, here are Run-DMC. Hip-hop had to go through rock in ...
Raising Hell was voted fifth best album of 1986 in the Pazz & Jop poll of American critics nationwide, published by The Village Voice. [22] Robert Christgau, the poll's creator, wrote in a contemporary review: "Without benefit of a 'Rock Box' or 'King of Rock,' this is [Run-D.M.C.'s] most uncompromising and compelling album, all hard beats and declaiming voices."
For those who were in the Bronx on August 11, 2023, the 50th birthday celebration of hip-hop culminated with a star-studded concert at Yankee Stadium, where the surviving members of Run DMC ...
Members of Run-DMC wearing Kangol bucket hats Accessories worn by Slick Rick, DMC, and Jam Master Jay displayed at the Rock and Roll Hall of Fame. During the late 1970s, sportswear and fashion brands such as Le Coq Sportif, Kangol, Adidas and Pro-Keds became established and attached themselves to the emerging hip-hop scene.
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