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Skin color contrast has been identified as a feminine beauty standard observed across multiple cultures. [7] Women tend to have darker eyes and lips than men, especially relative to the rest of their facial features, and this attribute has been associated with female attractiveness and femininity, [7] yet it also decreases male attractiveness according to one study. [8]
Female Chinese beauty standards have become a well-known feature of Chinese culture. A 2018 survey conducted by the Great British Academy of Aesthetic Medicine concluded that Chinese beauty culture prioritizes an oval face shape, pointed, narrow chin, plump lips, well defined Cupid's bows , and obtuse jaw angle. [ 1 ]
According to Bonnie Adrian, Taiwanese brides place great importance on physical attractiveness for their wedding photographs. These brides go through hours of makeup to transform themselves into socially constructed beauty. Adrian notes that female beauty standards and practices in Taiwan are quite different from those found in the West.
Japanese female beauty practices and ideals are a cultural set of standards in relevance to human physical appearance and aesthetics. Distinctive features of Japanese aesthetics have the following qualities: simplicity, elegance, suggestion, and symbolism. [ 1 ]
Lovejoy finds in her research—which compares the perceptions of body image and eating disorders in black and white women through a literature review—that the strategies (e.g., resistance to mainstream beauty ideals) that black women use to challenge mainstream depictions of female bodies and develop positive self-valuations are often ...
The physical attractiveness stereotype, commonly known as the "beautiful-is-good" stereotype, [1] is the tendency to assume that physically attractive individuals, coinciding with social beauty standards, also possess other desirable personality traits, such as intelligence, social competence, and morality. [2]
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The mass media portrays society's standard of beauty through female models that appear to be tall, physically attractive, and visibly thin. Advertising will rarely portray women that deviate outside of these characteristics, and when it does, societal standards don't consider them to be the “typical” model seen in mainstream media.