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The White House's official YouTube channel was found in 2012 to be the seventh top news organization producer on YouTube. [58] Barack Obama's U.S. presidency, the first to begin (2009) after YouTube gained popularity, was quickly noted for its "overall virtuosity on the visual Internet" and "nonstop cinematography". [59]
The YouTube Original Channel Initiative was a $100 million program funded by Google in 2012 to bring original content onto YouTube. [1] [2] The original channel initiative was also meant to kick start Google TV. [3] The channels are collectively known as "original", "premium" or "YouTube funded" channels. Participants included: Madonna ...
A multi-channel network (MCN) is an organization that works with video platforms to offer assistance to channel owners in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization and sales, and audience development," [1] in exchange for a percentage of the ad revenue from the channel.
The channel ascended to the top position through auto-suggesting and pre-selecting itself as a subscription option upon new user registration for YouTube. [3] Throughout December 2013, the channel and PewDiePie struggled for the top position, but soon PewDiePie secured it on December 23, 2013.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
YouTube Studio offers features for creators to manage their own channels, including a dashboard for news and personal notifications, [7] [8] general management of one's own videos on the platform, [9] channel analytics, [10] monetization and copyright management, [11] [12] and other resources and tools for channel customization. [13] [14] [15] [16]
When a YouTube channel reaches a specific milestone and is deemed eligible for a YouTube Creator Reward, [1] they are awarded a relatively flat trophy in a metal casing with a YouTube play button symbol. The trophies are of different sizes: each button and plaque gets progressively bigger with the channel's subscriber count. [4]
In November 2013, YouTube's own YouTube channel surpassed Felix Kjellberg's PewDiePie channel to become the most subscribed channel on the website. This was due to auto-suggesting new users to subscribe to the channel upon registration. [159] Users of the mobile app can reply to comments since April 2014. [148]
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