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Strata Marketing Inc. is a Chicago, Illinois-based software company involved in connecting media buyers and sellers. It is part of FreeWheel , which is a division of Comcast . [ 1 ] As of 2010, it processes about $50 billion worth of media buys annually.
Essence specialized in strategy, digital marketing, digital creative, media planning and buying, mobile advertising and analytics. It also included a dedicated technology business, 2Sixty Technologies, which developed platforms that underpinned the agency's services to clients as well as building bespoke technologies for clients including Google.
GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
In 1998, IPG combined Western International Media of Los Angeles with IPG's European media buying network, Paris-based Initiative Media Worldwide. The new combined agency was called Western Initiative Media Worldwide. [6] The NY Times reported at the time that the new entity would have 75 offices in 35 countries, and handled an estimated $10 ...
Omnicom Media Group is the media division of the Omnicom Group Inc. [48] In 2017, three Omnicom Media Group agency networks competed at the Cannes Lions International Festival of Creativity, including OMD Worldwide, which was named Media Network of the Year. [49] TBWA is a global agency network, normally billed as 'The Disruption Company'. [50]
In June 2006, Mediahub was selected as the media planning and buying agency for insurance company MassMutual. [7] In March 2012, National Geographic Channels consolidated its media and digital business at Mediahub. [8] In November 2013, Mediahub won the advertising business of Viacom-owned network VH1. [9]
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Havas is a media holding company, whose subsidiaries provide communication consulting services, through traditional advertising media (television, radio and print and display), to media buying, and various marketing services such as advertising management, direct marketing, sales promotion, corporate communications, blockchain and ICO marketing ...
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