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Marianne Dainton is a scholar of interpersonal communication and a Professor in Communication at La Salle University in Philadelphia, Pennsylvania. [1] Dainton has made substantial contributions to the communication field with several publications concerning relationship maintenance and personal relationships. [ 2 ]
Communication theories vary substantially in their epistemology, and articulating this philosophical commitment is part of the theorizing process. [1] Although the various epistemic positions used in communication theories can vary, one categorization scheme distinguishes among interpretive empirical, metric empirical or post-positivist, rhetorical, and critical epistemologies. [13]
Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. [1] Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject.
Suggestion theory is a theory used in the early part of the 20th century to describe how persuasion worked as a phenomenon of human collective behavior. Because a distinctive function of public communication is to advance social consensus, many scholars of the 19th and 20th centuries sought to understand the role of human communication in the process of social influence.
Argumentation theory is the interdisciplinary study of how conclusions can be supported or undermined by premises through logical reasoning. With historical origins in logic , dialectic , and rhetoric , argumentation theory includes the arts and sciences of civil debate, dialogue , conversation , and persuasion .
A positivistic approach to behavior research, TRA attempts to predict and explain one's intention of performing a certain behavior.The theory requires that behavior be clearly defined in terms of the four following concepts: Action (e.g. to go, get), Target (e.g. a mammogram), Context (e.g. at the breast screening center), and Time (e.g. in the 12 months). [7]
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Self-persuasion is used to explain one aspect of social influence. This theory postulates that the receiver takes an active role in persuading himself or herself to change his or her attitude. [ 1 ] Unlike the direct technique of Persuasion, Self-persuasion is indirect and entails placing people in situations where they are motivated to ...