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"Persuasion, traditionally studied through classical frameworks such as Aristotle's appeals of logos, ethos, and pathos, has evolved with modern rhetorical theories. Kenneth Burke, a prominent 20th-century rhetorician, expanded the understanding of persuasion by introducing the concept of identification .
The elaboration likelihood model (ELM) of persuasion [1] is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. [2] The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Pages in category "Persuasion theorists" The following 3 pages are in this category, out of 3 total. This list may not reflect recent changes. C. Robert Cialdini; J.
They brought forth emphasis on the importance of learning theories behind attitude change and laid a strong foundation of mass findings that stimulated further research related to persuasion. [17] Examples of such work that stemmed from their findings was the inoculation theory and the social judgement theory. [17]
Social psychology utilizes a wide range of specific theories for various kinds of social and cognitive phenomena. Here is a sampling of some of the more influential theories that can be found in this branch of psychology. Attribution theory – is concerned with the ways in which people explain (or attribute) the behaviour of others. The theory ...
Anthony Greenwald first proposed the theory in 1968. [1] The cognitive response model shows that learning our cognitive responses to persuasion provides a basis for understanding the persisting effects of communication. Greenwald’s theory states that we remember our cognitive responses better than actual information presented to us.
“Part of what makes conspiracy theories so compelling is their flexibility and malleability,” Yotam Ophir, an expert on media effects, persuasion and misinformation at the University at ...
Argumentation theory is the interdisciplinary study of how conclusions can be supported or undermined by premises through logical reasoning. With historical origins in logic , dialectic , and rhetoric , argumentation theory includes the arts and sciences of civil debate, dialogue , conversation , and persuasion .