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It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...
Terms such as produsage and prosumption that describe the audience of participatory culture, refer to a shift from passive consumers to a more active audience within a new media environment. [18] These terms recognize the ability of users on web 2.0 to generate their own amateur content which can span from personal social media content to fan ...
Audience analysis emphasizes the diversity of responses to a given popular culture artifact by examining as directly as possible how given audiences actually understand and use popular culture texts. Three kinds of research make up most audience research: (1) broad surveys and opinion polls (like the famous Nielsen ratings, but also those done ...
Although business headlines still tout earnings numbers, many investors have moved past net earnings as a measure of a company's economic output. That's because earnings are very often less ...
One weakness of the approach is the nature of the yielding step, which assumes that the audience's attitude will change by learning a new message, yet learning does not always result in persuasion. [ 24 ] [ 25 ] McGuire is best known for his inoculation theory of exploring resistance to persuasion, which was influenced by the Yale school's ...
Depending on how a culture relies on the three points to communicate their meaning, will place them in either high or low- context cultures. For example, Hall goes on to explain that low-context cultures assume that the individuals know very little about what they are being told, and therefore must be given a lot of background information.
With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetoric and the rhetorical situation the text is addressing. Similarly, some forms of literary criticism such as Screen theory , argue that cinematic texts actually create spectators by sewing them into subject positions ...
The meanings of the various aspects of non-verbal communication are different cross-culturally in different societies and areas of the world. Differences in non-verbal communication can cause cultural miscommunication if you aren't educated on the practices of another culture when visiting, or talking to someone from that culture.