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It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...
Active Audience Theory is particularly associated with mass-media usage and is a branch of Stuart Hall's Encoding and Decoding Model. Stuart Hall. Stuart Hall said that audiences were active and not passive when looking at people who were trying to make sense of media messages. Active is when an audience is engaging, interpreting, and ...
Hence, they believe media have effects (on others) and behave accordingly. [12] Humanists have also been concerned with how media operate on audiences. With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetoric and the rhetorical situation the text is
Audience analysis emphasizes the diversity of responses to a given popular culture artifact by examining as directly as possible how given audiences actually understand and use popular culture texts. Three kinds of research make up most audience research: (1) broad surveys and opinion polls (like the famous Nielsen ratings, but also those done ...
Cultural identity can be expressed through certain styles of clothing or other aesthetic markers. Cultural identity is a part of a person's identity, or their self-conception and self-perception, and is related to nationality, ethnicity, religion, social class, generation, locality, gender, or any kind of social group that has its own distinct culture.
The cast of “Friends” is well known for being besties, but that developed over time. During an appearance on Dax Shepard’s “Armchair Expert” podcast, “Friends” star Lisa Kudrow ...
"Know Your Enemy," which the two record in their New York apartments, has a modest audience — about 30,000 listeners an episode and 8,000 subscribers who bring in $39,000 a month.
The mass media regularly present politically crucial information on huge audiences and also represent the reaction of the audience rapidly through the mass media. The government or the political decision-makers have the chance to have a better understanding of the real reaction from the public to those decisions they have made. [81]