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  2. Marketing warfare strategies - Wikipedia

    en.wikipedia.org/wiki/Marketing_warfare_strategies

    Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.

  3. Proactive cyber defence - Wikipedia

    en.wikipedia.org/wiki/Proactive_cyber_defence

    Common methods of proactive cyber defense include cyber deception, attribution, threat hunting and adversarial pursuit. The mission of the pre-emptive and proactive operations is to conduct aggressive interception and disruption activities against an adversary using: psychological operations, managed information dissemination, precision targeting, information warfare operations, computer ...

  4. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    The American Marketing Association (AMA) defines advertising as "the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about ...

  5. Big Idea (marketing) - Wikipedia

    en.wikipedia.org/wiki/Big_Idea_(marketing)

    Big Idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas - an attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers.

  6. Attitude-toward-the-ad models - Wikipedia

    en.wikipedia.org/wiki/Attitude-toward-the-ad_models

    Brand concept refers to Ab, and impersonal attitude refers to attitude toward the conditions of purchase. In Howard's view, situational pressures such as availability and deals have an important role in purchase. The construction of Aad could be one of situational variables in the advertising exposure setting.

  7. No. 3 Texas stays on track for SEC title game with defensive ...

    www.aol.com/no-3-texas-stays-track-214740260.html

    FAYETTEVILLE, Ark. — Defense has not won any kind of championship for No. 3 Texas this season, but it lifted the Longhorns one step closer to the SEC title game during a hard-fought 20-10 win ...

  8. Defensive strategy (marketing) - Wikipedia

    en.wikipedia.org/wiki/Defensive_strategy_(marketing)

    For example, in the late 1990s the Australian telecommunication company Telstra was facing the fear of competition for the first time due to the facts that a new entrant called Optus was already threatening the company's operation. [2] The managers of Telstra knew that they have to act quickly and decided to implement a defensive strategy.

  9. This Body Type Is Linked to an Increased Risk of Developing ...

    www.aol.com/lifestyle/body-type-linked-increased...

    Related: Shark Tank's Barbara Corcoran Recalls Caregiving for Her Mom with Alzheimer’s: 'Grieving in Slow Motion' (Exclusive) Alzheimer’s is the most common type of dementia, the U.S. Centers ...

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