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Download as PDF; Printable version; In other projects ... Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to ...
The intense emotions can exact a higher influence on the decision than the probabilities under consideration. Also, immediate emotions can be very sensitive to how vivid the possible outcome is to the decision-maker. Again, a fear of flying may be enhanced by the vividness of the mental image of a plane crash may be in the mind of the decision ...
The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
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The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]
Anaphora is repetition at the beginning of a sentence to create emphasis. Anaphora serves the purpose of delivering an artistic effect to a passage. It is also used to appeal to the emotions of the audience in order to persuade, inspire, motivate and encourage them. [3]
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
According to Burke, effective persuasion is not merely about logical argumentation or emotional appeal but about creating a sense of shared identity and values between the speaker and the audience. In Burke’s view, persuasion works when the audience feels a connection or alignment with the speaker's perspective, thus making the message more ...