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The Pillsbury Doughboy was created by Rudolph 'Rudy' Perz, a copywriter for Pillsbury's longtime advertising agency Leo Burnett. [2] [3] Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies).
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering ...
The Pillsbury Doughboy has a name -- and you've probably never even heard it before. The cheerful mascot made his debut in a television commercial that aired on November 7, 1965.
Wilson was born on July 30, 1916, in Preston, Lancashire.His father soon moved the family to Hamilton, Ontario, Canada.He got his start in show business with a part-time job at CHML radio in Hamilton at age 15.
The company is well-known for its marketing efforts, which include the invention of the "pop" can packaging in 1931, the first (and ongoing) Pillsbury Bake-Off Contest in 1949, and the Pillsbury ...
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Postcard featuring Pillsbury with the caption, "the Largest Flour Mill in the World, Minneapolis, Minnesota." C.A. Pillsbury and Company was founded in 1869 by Charles Alfred Pillsbury and his uncle John S. Pillsbury. The company was second in the United States (after Washburn-Crosby) to use steel rollers for processing grain.
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