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Gillette's original razor patent was due to expire in November 1921 and to stay ahead of an upcoming competition, the company introduced the New Improved Gillette Safety Razor in spring 1921 and switched to the razor and blades pricing structure the company is known for today. While the New Improved razor was sold for $5 (equivalent to $85 in ...
The corporation introduced a single-unit safety razor in late 1930, a low-priced product designed to use only Segal double-edged blades. [7] The following year Segal placed on the market the Unimatic Segal Razor, a one-piece razor which accepted a double-edged blade. [8] The firm entered a contract with United Cigar Stores in June 1931. The ...
These were followed by multiple-blade cartridges and disposable razors. For each type of replaceable blade, there is generally a disposable razor. In the 1930s, electric razors became available. These can rival the cost of a good straight razor, although the whole straight-razor shaving kit can exceed the cost of even an expensive electric razor.
King C. Gillette wearing a Panama hat, circa 1908. This is said to be Gillette's favorite picture of himself. [15]Gillette was also a Utopian Socialist. [16] He published a book titled The Human Drift (1894) [17] which advocated that all industry should be taken over by a single corporation owned by the public, and that everyone in the US should live in a giant city called Metropolis powered ...
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In 1963 American Safety Razor became the first maker of stainless steel blades, which were sold under the Personna brand name. In 1968 Philip Morris purchased the Burma-Vita Company, makers of Burma-Shave. In 1970, the first blade made with tungsten steel was introduced, the Personna 74. In 1974 American Line Brand of industrial products was ...
A safety razor is a shaving implement with a protective device positioned between the edge of the blade and the skin. The initial purpose of these protective devices was to reduce the level of skill needed for injury-free shaving, thereby reducing the reliance on professional barbers.
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