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The company’s automobiles are marketed under the BMW, Mini and Rolls-Royce brands, and motorcycles are marketed under the BMW Motorrad brand. Also in 2023, BMW was the world's ninth-largest producer of motor vehicles, with 2,555,341 vehicles produced [3] and in 2023 the 6th largest by revenue. [4]
In 1991, BMW acquired a large percentage of the company, and Designworks started its first car exterior design project in 1993 for the 1998 BMW 3 Series (E46). In May 1995, BMW purchased the remaining percentage of Designworks. At this time artist David Hockney painted an Art Car in the studio.
The BMW film series The Hire consists of eight short films (averaging about ten minutes each) produced for the Internet in 2001 and 2002. A form of branded content, the shorts were directed by popular filmmakers from around the globe and starred Clive Owen as "the Driver" while highlighting the performance aspects of various BMW automobiles.
Consumer Reports (CR) named BMW the top overall pick in its 2024 Brand Report Card rankings, with the German automaker becoming the first back-to-back winner since 2017.
In 2000 he was Head of Automotive Exterior Design at BMW's industrial design centre DesignworksUSA, quickly becoming the president of Designworks in 2001. He left Designworks in 2005 to be promoted to head up the Brand Design Studio, under the direction of the BMW Group Design Director Chris Bangle , [ 3 ] and in 2009 became Director of BMW ...
The BMW 5 Series mid-size sedan range was introduced in 1972, followed by the BMW 3 Series compact sedans in 1975, the BMW 6 Series luxury coupes in 1976 and the BMW 7 Series large luxury sedans in 1978. The BMW M division released its first road car, a mid-engine supercar, in 1978. This was followed by the BMW M5 in 1984 and the BMW M3 in 1986 ...
At CES, BMW unveiled the iX Flow featuring E Ink, a concept which would allow owners to change the exterior color of their car by pressing a button.
BMW GINA. He became the first American chief of design of BMW on October 1, 1992, where he designed the Z9 Gran Turismo concept car.. Bangle's designs were incorporated in the entire BMW lineup, including the BMW Z4, 1, 3, 5, 6 and 7 series as well as the X3, X5, and X6 the newest design SUVs, and the concept car Gina.
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