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  2. Lasswell's model of communication - Wikipedia

    en.wikipedia.org/wiki/Lasswell's_model_of...

    Whom refers to the recipient of the message. This can either be an individual or a bigger audience, as in the case of mass communication. The effect is the outcome of the communication, for example, that the audience was persuaded to accept the point of view expressed in the message. It can include effects that were not intended by the sender.

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  4. Target audience - Wikipedia

    en.wikipedia.org/wiki/Target_audience

    The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.

  5. Presentation - Wikipedia

    en.wikipedia.org/wiki/Presentation

    The key elements of a presentation consists of presenter, audience, message, reaction and method to deliver speech for organizational success in an effective manner.” [3] Presentations are widely used in tertiary work settings such as accountants giving a detailed report of a company's financials or an entrepreneur pitching their venture idea ...

  6. Wikipedia : Manual of Style/Lead section

    en.wikipedia.org/wiki/Wikipedia:Manual_of_Style/...

    Make the lead section accessible to as broad an audience as possible. Where possible, avoid difficult-to-understand terminology, symbols, mathematical equations and formulas. Where uncommon terms are essential, they should be placed in context, linked, and briefly defined. The subject should be placed in a context familiar to a normal reader.

  7. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    It is based on the idea of peer influence, and is considered essential for audience-centered approaches to persuasive messages. The principle of social proof suggests what people believe or do is typically learned by observing the norms of those around us. [36] People naturally conform their actions and beliefs to fit what society expects, as ...

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