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Appeal to emotion or argumentum ad passiones (meaning the same in Latin) is an informal fallacy characterized by the manipulation of the recipient's emotions in order to win an argument, especially in the absence of factual evidence. [1]
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
Appeal to emotion – manipulating the emotions of the listener rather than using valid reasoning to obtain common agreement. [78] Appeal to fear – generating distress, anxiety, cynicism, or prejudice towards the opponent in an argument. [79] Appeal to flattery – using excessive or insincere praise to obtain common agreement. [80]
Appeal to emotions. We're also emotional beings, which is why marketers and fundraisers use this strategy constantly. "Emotions are really strong motivators for acting and can often influence ...
Pathos (plural: pathea) is an appeal to the audience's emotions. [ 6 ] : 42 The terms sympathy , pathetic , and empathy are derived from it. It can be in the form of metaphor , simile , a passionate delivery, or even a simple claim that a matter is unjust.
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Logos, appeals to logic and reason, evidence and support; Ethos, appeals to ethics, the speaker's credibility, trustworthiness, and morals; Pathos, appeals to emotion, connecting with audience through shared feelings; Kairos, appeals to timing, presenting key information at the best moment, typically to persuade or to provoke action
An emotion, elicited via emotive language, may form a prima facie reason for action, but further work is required before one can obtain a considered reason. [ 2 ] Emotive arguments and loaded language are particularly persuasive because they exploit the human weakness for acting immediately based upon an emotional response, without such further ...