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The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
When a business adds a line extension to the product line and if it is of a higher quality than the current products, it is considered as trading up or an upward stretch. Alternatively, if the new added item is of lower quality compared to other existing products, it is known as trading down or a downward stretch. [ 9 ]
From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
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The Jubilee Line Extension (JLE) is the extension of the London Underground Jubilee line from Green Park to Stratford through south and east London. An eastward extension of the line was first proposed in the 1970s. As part of the development of London Docklands, the line was extended to serve Canary Wharf and other areas of south and east ...
The extension line would decrease travel between the two locations to about 30 minutes. Hollywood to downtown Inglewood would be a 35-minute commute via rail, compared with the current car commute ...
The total length of the line is 5.19 kilometers (3.22 mi). [1] It is the shortest line on the entire network. The line has a single interchange to the rest of the Delhi Metro network at Dwarka station, connecting to the Blue Line. Grey Line uses 1,435 mm (4 ft 8 + 1 ⁄ 2 in) standard gauge tracks, while the Blue Line was built with wider bg ...