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Rick Owens "Dunk" sneaker Owens' most notable attempt at producing an in-house sneaker was first unveiled during his "Moog FW05" collection. It featured an exaggerated tongue, a padded collar, a crepe sole with a rubber sidewall stitched and reinforced with staples at the heel, and a medial zipper for ease of access.
Diffusion products may be on sale alongside designers' signature lines but they can also be made available at concession outlets and certain chain stores. The use of a diffusion line is a part of the strategy of massification where luxury brands attempt to reach a broader market in order to increase revenue and brand recognition.
Over the last 30 years, Rick Owens has gone from cutting patterns for designer clothing in Southern California to building one of the most powerful brands in fashion.
Frederick Carleton “Rick” Ralston is associated with transforming T-shirts from underwear into outerwear. Reporter Sharon Nelton of BNET titled Ralston as “the T-shirt king of America and the father of the modern T-shirt.” [1] In the summer of 1960, as a teenager just out of high school in Montebello, California, Ralston spray-painted a design on a T-shirt.
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The go-to Web boutique for the design savvy - ArchitecturalDigest.com