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Artificial intelligence has transformed the digital marketing landscape by allowing businesses to capture large amounts of consumer data, leading to data-driven marketing strategies. Businesses like Amazon can utilize user’s purchase, search, and viewing history on their platforms, to create customized user experiences.
There are six areas of the social media marketing that are being impacted by AI: content creation, consumer intelligence, customer service, influencer marketing, content optimization, and competitive intelligence. [21] One tool, Twizoo, uses AI to gather reviews from social networking sites about restaurants to help users find a place to eat.
The journal is abstracted and indexed by Inspec, Science Citation Index, and MathSciNet. According to the Journal Citation Reports, the journal has a 2019 impact factor of 2.441. [2] According to the SciMago Journal and Country Rank, the journal is ranked 8th among all open access computer science journals with an H-index of 112. [3]
Artificial Intelligence is a scientific journal on artificial intelligence research. It was established in 1970 and is published by Elsevier. The journal is abstracted and indexed in Scopus and Science Citation Index. [citation needed] The 2021 Impact Factor for this journal is 14.05 and the 5-Year Impact Factor is 11.616. [1]
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.
Artificial intelligence is used in astronomy to analyze increasing amounts of available data [159] [160] and applications, mainly for "classification, regression, clustering, forecasting, generation, discovery, and the development of new scientific insights" for example for discovering exoplanets, forecasting solar activity, and distinguishing ...
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Gupta's research interests include the impact of technology on business model, digital transformation, data-driven decision-making, and the design and adoption of emerging technologies. He is the recipient of the Career award by the National Science Foundation (NSF), [ 2 ] and the LEO award by the Association for Information Science (AIS).