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Rock'Em Sock'Em Robots even got movie cameos, as vintage toys in "The Santa Clause 2" and "Toy Story 2." And each Christmas, local toymakers became toy givers, courtesy of Marx Toys.
Marx was the largest toy manufacturer in the world by the 1950s. Fortune Magazine in January 1946 had declared him "Toy King" suggesting at least $20 million in sales for 1941, but again in 1955, a Time Magazine article also proclaimed Louis Marx "the Toy King," and that year, the company had about $50 million in sales. [4]
The first Marx Toys factory in Erie opened in 1927. The company bought the Girard Model Works, which had already been making toys for Marx, in 1935.
In 1964, toy manufacturer, Louis Marx and Company, sought the means to compete against Hasbro's newly introduced G.I. Joe action figure line. Marx was able to employ their state-of-the-art plastic injection technology to produce a 12" articulated action figure.
The Girard Model Works operated from the early 1920s to 1934, making various metal toys, vehicles and trains. "Joy Line" was the name given to their 4-inch line of lithographed trains. [5] In 1928, Louis Marx, the founder of Louis Marx and Company, worked for the company and marketed their toys
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Rock 'Em Sock 'Em Robots is a two-player action toy and game designed by Marvin Glass and Associates and was first manufactured by the Marx toy company in 1964. [1] It features two dueling robot boxers, Red Rocker and Blue Bomber, mechanically manipulated by the players, and the game is won when one player knocks the opposing robot's head up and off the shoulders.
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