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Social media optimization (SMO) is the use of online platforms to generate income or publicity to increase the awareness of a brand, event, product or service.Types of social media involved include RSS feeds, blogging sites, social bookmarking sites, social news websites, video sharing websites such as YouTube and social networking sites such as Facebook, Instagram, TikTok and X (Twitter).
The PLATO system was launched in 1960 at the University of Illinois and subsequently commercially marketed by Control Data Corporation.It offered early forms of social media features with innovations such as Notes, PLATO's message-forum application; TERM-talk, its instant-messaging feature; Talkomatic, perhaps the first online chat room; News Report, a crowdsourced online newspaper, and blog ...
Almost half of Americans use social media as a news source, according to the Pew Research Center. [1] These are participatory platforms that allow user-generated content [2] [3] and sharing content within one's own virtual network. [4] [2] Using social media as a news source allows users to engage with news in a variety of ways including:
A steady increase of mobile application usage over the past few years has contributed to the rise of mobile social networks, as well as to the diversity of usage of mobile social networks. [4] As the use of mobile social networks has increased, the location-based services within the mobile social network has also been increasing.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience.
With the widespread use of social media platforms, they have become powerful tools for propaganda. Propaganda is promoted on social media by dozens of governments. [11] The Economist reported that in 2020, 81 countries waged "organized disinformation campaigns", up from 27 in 2017.
Social media and television have a number of connections and interrelationships that have led to the phenomenon of Social Television, which is an emerging communication digital technology that centers around real-time interactivity involving digital media displayed on television. The main idea behind Social Television is to make television ...
[3] Moreover, the term social media is described as online tools that let people interact and communicate with each other. [4] This has become a standard word for online cultural exchange and a dominant way for individuals to engage on the internet. By using social media individuals become more closely and strongly connected than ever before. [5]