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  2. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  3. Social media use by businesses - Wikipedia

    en.wikipedia.org/wiki/Social_media_use_by_businesses

    Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

  4. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  5. Investment in social media - Wikipedia

    en.wikipedia.org/wiki/Investment_in_social_media

    Indeed, different social media understand the business owners need to evaluate their ROI in social media and thus there is a provision for built-in analytics tools for following engagement, likes, and shares (Burg, 2013). This helps the marketers to determine how often people find the marketer's page through the social sites. For example, on ...

  6. Social marketing - Wikipedia

    en.wikipedia.org/wiki/Social_marketing

    The most common use of social marketing in today's society is through social media. [1] [2] Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behavior.

  7. Giving Tuesday Ideas for Small Businesses - AOL

    www.aol.com/finance/giving-tuesday-ideas-small...

    Using social media to drive traffic (and donations) to your campaign is a great way to strategize and spread the word. Here are a few tips to make a lasting impact: Post a countdown.

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