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In 1952, in an early example of cross promotion, Petula Clark's single "Anytime Is Tea Time Now" was used to advertise Tetley on Radio Luxembourg. Tetley was the first company to sell tea in tea-bags in the United Kingdom in 1953. [6] In 1989, following extensive consumer tests establishing Britons' preferences, Tetley launched the round tea ...
The UK market is dominated by five brands - PG Tips (owned by Lipton Teas and Infusions), Tetley (owned by Tata Tea Limited), Typhoo (owned by the Indian conglomerate Apeejay Surrendra Group), Twinings (owned by Associated British Foods) and Yorkshire Tea (owned by Bettys and Taylors of Harrogate). Tetley leads the market with 27% share ...
In 2001, Tetley released a statement: "As part of an overall review of the marketing of the Tetley Tea brand in the United Kingdom, we are re examining our Advertising Agency arrangements. We cannot speculate on what changes this may lead to, and cannot say at this stage how it might affect the use of the Tea Folk in the future."
The UK's second biggest tea brand says it expects to be able to continue to meet normal demand. Tetley monitoring its tea supplies on daily basis Skip to main content
Established in 1837, Tetley was the first British tea company to introduce the tea bag to the UK in 1953. The tea bag was followed by the first round tea bag in 1989 and the 'no drip, no mess' drawstring bag in 1997. Tetley now contributes around two-thirds of the total turnover of Tata Tea. [citation needed]
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