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Audi DKW Horch Wanderer. Auto Union AG was an amalgamation of four German automobile manufacturers, founded in 1932 and established in 1936 in Chemnitz, Saxony.It is the immediate predecessor of Audi as it is known today.
The driving tour featured a fleet of 23 Audi TDI vehicles from 4 models (Audi Q7 3.0 TDI, Audi Q5 3.0 TDI, Audi A4 3.0 TDI, Audi A3 Sportback 2.0 TDI with S tronic transmission) travelling across the American continent from New York to Los Angeles, passing major cities like Chicago, Dallas and Las Vegas during the 13 daily stages, as well as ...
During the Great Depression, in 1929, the company owner, Dresdner Bank, sold the motorcycle business to František Janeček, and in 1932 divested the rest of Wanderer. The car division with its Siegmar factory became part of Auto Union together with Horch, Audi and DKW. In this quartet, Horch was positioned as the luxury brand, DKW and Slaby ...
On 25 April 1910 the name Audi Automobilwerke was entered in the company's register at the Zwickau registration court. Audi is the Latin translation of horch, from the German verb "horchen", which means "listen!" (compare English "hark"). The Audi name was proposed by a son of one of Horch's business partners from Zwickau. [3]
From 2002 up to 2007, the Volkswagen Group's automotive division was restructured so that two major Brand Groups with different profile would be formed, [32] the Audi Brand Group focused on more sporty values – consisted of Audi, SEAT and Lamborghini – and the Volkswagen Brand Group on the field of classic values – consisted of Volkswagen ...
Auto Union Type D at 2009 AMI Leipzig. In 1932 Auto Union Gmbh was formed, comprising struggling auto manufacturers Audi, DKW, Horch and Wanderer.The chairman of the board of Directors, Baron Klaus von Oertzen wanted a show piece project, so at fellow director Adolf Rosenberger's insistence, von Oertzen met with Porsche, who had done work for him before.
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The Audi 920 was designed to be built and branded as a Horch, and the last minute decision to badge it instead as an Audi was led by marketing considerations. The 920 neatly slotted into the Auto Union range between the larger and more costly Horch models and the slightly smaller cheaper cars produced by Wanderer . [ 1 ]
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