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Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Maxwell House Hotel in Nashville, Tennessee, which was its first major customer. [1]
Maxwell House International is a brand of flavored instant coffee beverages produced by the Maxwell House coffee division of the Kraft Foods corporation, ...
Goodwin was known for frequently promoting the item sold by the sponsor of the show (Swan Soap or Maxwell House Coffee, among others, on radio; Carnation Evaporated Milk on television). He was effective on radio in doing "integrated commercials", the first announcer to do so [ 4 ] in which the advertisement was deftly woven into the show's ...
They persuaded the owners of the Maxwell House Hotel to serve their coffee, and they use the name of the hotel as their coffee brand. [1] They began using the slogan "good to the last drop" in 1917. [1] In 1928, Cheek sold the brand to Postum Co. for $42 million; it was subsequently purchased by General Foods. [1]
The station is named for the Second Ward neighborhood as well as a former Maxwell House coffee manufacturing plant. Maxwell House began operations at the plant in 1948 and sold the plant to Maximus Coffee Group in 2006, [1] which operated the plant under the Atlantic Coffee Solutions brand until 2018. [2]
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