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Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix , but has been expanded and modified in line with the unique needs of the retail context.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
The "marketing mix" (also known as the four Ps) is a foundation concept in marketing and has defined the so-called managerial approach since the 1960s. The marketing mix or marketing program is understood to refer to the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market". [40]
In the Pacific Ocean, the increase of stratification in the eastern equatorial has found to be greater than in the western equatorial. [1] This is likely to be linked to the weakening of the trade winds and reduced upwelling in the eastern Pacific, which can be explained by the weakening of the Walker circulation. [1]
El Niño occurs when westerly trade winds along the equator, which push warm Pacific Ocean water toward Asia and Australia, weaken and warm water is pushed back toward equatorial South America.
Buoyancy-forced downwelling, often termed convection, is the deepening of a water parcel due to a change in the density of that parcel.Density changes in the surface ocean are primarily the result of evaporation, precipitation, heating, cooling, or the introduction and mixing of an alternate water or salinity source, such as river input or brine rejection.