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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
OTT bypasses cable, broadcast, and satellite television platforms. Digital streaming acts in a similar way to on-demand television in that the program to watch is selected. But the program is not recorded or stored like it might be on TiVo , etc. Digital video purchases grant a user indefinite access to a show or film, but the terms and ...
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This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration. [5]
[2] [6] OTT television, commonly called streaming television, has become the most popular OTT content. [a] OTT bypasses cable, broadcast, and satellite television platforms—the media through which companies have traditionally acted as controllers or distributors of such content. This content may include shows and movies for which the OTT ...
YuppTV is an over-the-top (OTT) content provider for South Asian content including live television and films with recording and storage features. YuppTV allows broadcasters and content providers to reach an audience, and allows consumers to view content on up to six screens of connected TVs, STBs, PC, smartphones, tablets and game consoles.
BENGALURU (Reuters) -Apple is tying up with India's Bharti Airtel to offer the telecom firm's premium customers its music and video streaming services for free, giving the U.S. giant access to ...
On 20 February 2019, MX Player was relaunched as an OTT platform with original programming. It also licensed content from various Indian and International studios including FilmRise , Sonar Entertainment , Screen Media Films , Vipin Agnihotri Films, Hungama , Shemaroo , Paramount Pictures , Sony Entertainment and Sun TV Network .
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