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The new name for the famed Aunt Jemima line of pancake mixes and syrups has been announced: Pearl Milling Company. Parent company Quaker Oats, which is owned by PepsiCo Inc., said in June it was ...
In 1915, the well-known Aunt Jemima brand was the basis for a trademark law ruling that set a new precedent. Previously, United States trademark law had protected against infringement by other sellers of the same product, but under the "Aunt Jemima Doctrine", the seller of pancake mix was also protected against infringement by an unrelated ...
The rebranded products will hit stores starting in June 2021. The post Aunt Jemima JUST Revealed Its Brand-New Name and Logo appeared first on Taste of Home.
The longtime brand announced in June that it would rebrand because "Aunt Jemima's origins are based on a racial stereotype." Brand formerly known as Aunt Jemima reveals new name Skip to main content
Aunt Jemima wordmark logo. Aunt Jemima was an American breakfast brand for pancake mix, table syrup, and other breakfast food products. The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product. [1] [2]
The Aunt Jemima breakfast brand is getting a new name and image according to its parent company Quaker Foods. The decision comes amid growing pressure from consumers and activists for companies to ...
Articles relating to Aunt Jemima and its advertising campaigns. It was an American breakfast brand for pancake mix, table syrup, and other breakfast food products. The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product.
Quaker faced pressure from customers who took to social media to criticize the use of the Aunt Jemima name and character on the packaging. While the image of Aunt Jemima has been updated over time ...