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  2. Impression management - Wikipedia

    en.wikipedia.org/wiki/Impression_management

    Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event by regulating and controlling information in social interaction. [1] It was first conceptualized by Erving Goffman in 1959 in The Presentation of Self in Everyday Life, and then was ...

  3. Digital printing - Wikipedia

    en.wikipedia.org/wiki/Digital_printing

    Digital printing is a method of printing from a digital -based image directly to a variety of media. [1] It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers. Digital printing has a higher cost per page than ...

  4. Moment of truth (marketing) - Wikipedia

    en.wikipedia.org/wiki/Moment_of_truth_(marketing)

    Moment of truth (MOT) in marketing, is the moment when a customer/user interacts with a brand, product or service to form or change an impression about that particular brand, product or service. In 2005, A. G. Lafley, Chairman, President & CEO of Procter & Gamble coined two "Moments of Truth". [1] A third was introduced later.

  5. Personalized marketing - Wikipedia

    en.wikipedia.org/wiki/Personalized_marketing

    Personalized marketing. Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics ...

  6. Cost per impression - Wikipedia

    en.wikipedia.org/wiki/Cost_per_impression

    Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.

  7. Business card - Wikipedia

    en.wikipedia.org/wiki/Business_card

    An attorney's business card, 1895 Eugène Chigot, post impressionist painter, business card 1890s A business card from Richard Nixon's first Congressional campaign, in 1946 Front and back sides of a business card in Vietnam, 2008 A Oscar Friedheim card cutting and scoring machine from 1889, capable of producing up to 100,000 visiting and business cards a day

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