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Pepsi Number Fever, [1] also known as the 349 incident, [2] was a promotion held by PepsiCo in the Philippines in 1992, which led to riots [3] and the death of at least five people. [ 4 ] A similar promotion ran in Poland in 1995, known as Numeromania , although it did not cause as much controversy.
In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people. [23] In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. [24] "
A fact from Pepsi Number Fever appeared on Wikipedia's Main Page in the Did you know column on 2 July 2020 (check views).The text of the entry was as follows: Did you know... that the Pepsi Number Fever draw in May 1992 was supposed to have just two 1-million-peso winners, but 486,170 people made claims for a winning bottle cap?
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In August 1999, judge Kimba Wood ruled in favor of PepsiCo with the argument that "[n]o objective person could reasonably have concluded that the commercial actually offered consumers a Harrier jet". [6] The company later updated their commercial to increase the number of Pepsi Points required for the jet from seven million to 700 million. [2]
-Pepsi Suicide Ads for Pepsi Max-Pepsi Cola health concerns (similar to a section in "Criticism of Coca-Cola" wiki page)-Pepsi promotional campaign in the Philippines: "Number Fever" 349 scandal --Dan15ph 10:24, 19 May 2009 (UTC) Feel free to add more items if I miss anything :) --Dan15ph 10:39, 19 May 2009 (UTC)
He headed up Pepsi's international operation in 1957 and became the CEO in 1963. [1] In 1963, he made the decision to change the name of Pepsi's diet soda from Patio Diet Cola to Diet Pepsi . In the early years of diet soft drinks, Pepsi became the first major soda manufacturer to give its diet product the same name as its flagship product.
Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. It was marketed as a "high-energy drink" with guarana and caffeine. Josta was introduced in 1995, but PepsiCo pulled the drink from its lineup due to a change in corporate strategy in 1999.