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As mentioned, cart abandonment is the second prevention. Cart abandonment emails are worked as a reminder of what items the receivers have abandoned. [6] They are sent to customers who have added products to their shopping cart but failed to check-out. In order to prevent shopping cart abandonment, marketers would send remarketing email to ...
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The purchase price also include any transport charge for purchase to pick up the goods to a specific location in the required time. [14] Price optimization is the use of mathematical techniques by a company to determine how customers will respond to different prices for its products and services through different channels.
Price: Price refers to the amount a customer pays for a product. Price may also be a consumer's expectation for getting a certain product (e.g. time or effort). Price is the only variable that has implications for revenue. Price is the only part of the marketing mix that talks about the value for the firm.
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