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Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 [1] and then around the world, [citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes [1] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online.
In the mid-1990s, Pepsi faced competition from Coca-Cola, and sought to attract a younger audience. [1] In March 1996, Pepsi began the Pepsi Stuff promotional campaign, allowing customers to accrue Pepsi Points that could, in turn, be redeemed for items such as T-shirts and leather jackets.
According to this system, purchasing Pepsi products allowed customers to collect points that could be used to claim prizes such as T-shirts or sunglasses. [2] One commercial showed that, for seven million points, the prize was an AV-8B Harrier II jet. Its value at the time was estimated at US$32 million. [2] [a]
ET has the exclusive trailer for Pepsi, Where's My Jet?, which chronicles a teenager's battle with the soda brand over a sweepstakes promising one ambitious consumer the chance to win a Harrier ...
PepsiCo has joined the growing list of major U.S. companies that are making changes to their diversity, equity and inclusion programs as President Donald Trump pushes to dismantle the practice ...
In the mid-1990s, Pepsi launched its most successful long-term strategy of the cola wars, Pepsi Stuff. Using the slogan "Drink Pepsi, Get Stuff", consumers could collect Pepsi Points on packages and cups which could be redeemed for free Pepsi merchandise. After researching and testing the program for over two years to ensure that it resonated ...
The original Pepsi Wild Cherry has been around since 1988, so it’s only natural that the brand would seek to put a distinctly modern twist on the nostalgic soda.
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