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Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 [1] and then around the world, [citation needed] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes [1] — that could be purchased with Pepsi Points through the Pepsi Stuff Catalog or online.
In the mid-1990s, Pepsi faced competition from Coca-Cola, and sought to attract a younger audience. [1] In March 1996, Pepsi began the Pepsi Stuff promotional campaign, allowing customers to accrue Pepsi Points that could, in turn, be redeemed for items such as T-shirts and leather jackets.
According to this system, purchasing Pepsi products allowed customers to collect points that could be used to claim prizes such as T-shirts or sunglasses. [2] One commercial showed that, for seven million points, the prize was an AV-8B Harrier II jet. Its value at the time was estimated at US$32 million. [2] [a]
ET has the exclusive trailer for Pepsi, Where's My Jet?, which chronicles a teenager's battle with the soda brand over a sweepstakes promising one ambitious consumer the chance to win a Harrier ...
Pepsi took a swing at an apple-flavored soda in the late '70s, calling it Aspen soda. Despite developing a cult following, Pepsi pulled the plug only four years later. r/Otherwise_Basis_6328 via ...
In the mid-1990s, Pepsi launched its most successful long-term strategy of the cola wars, Pepsi Stuff. Using the slogan "Drink Pepsi, Get Stuff", consumers could collect Pepsi Points on packages and cups which could be redeemed for free Pepsi merchandise. After researching and testing the program for over two years to ensure that it resonated ...
Pepsi Stuff was Pepsi's largest and most successful long-term promotion ever and it ran for many years in the US and in many countries around the world. Other sponsors may require the submission of a UPC of a company product (with provision for receiving a "free" UPC) for entry into the sweepstakes drawing.
According to Pepsi, Nitro Pepsi can be preordered at Walmart. The site says it should arrive by March 18. If you don’t want to preorder, look for Nitro Pepsi in stores nationwide beginning on ...