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The business terms push and pull originated in the logistic and supply chain management, [1] but are also widely used in marketing. Social pull marketing is the adaptation of the traditional push–pull strategy marketing concepts to social media websites. It utilizes the traditional "pull" concept for a new way of social media marketing. [2]
This approach is different from the "pull" method where the communication is initiated by a client. [1] In push technology, clients can express their preferences for certain types of information or data, typically through a process known as the publish–subscribe model. In this model, a client "subscribes" to specific information channels ...
The reverse is known as push technology, where the server pushes data to clients. Pull requests form the foundation of network computing, where many clients request data from centralized servers. Pull is used extensively on the Internet for HTTP page requests from websites. A push can also be simulated using multiple pulls within a short amount ...
The original meaning of push and pull, as used in operations management, logistics and supply chain management. In the pull system production orders begin upon inventory reaching a certain level, while on the push system production begins based on demand (forecasted or actual demand). The CONWIP is a hybrid between a pure push and pure pull system.
Push-pull technology has also been more widely seen as culturally acceptable and congruent because of the way it provides traditional roles for men and women in the agriculture work. [15] Because push-pull technology can fit within existing family frameworks, the practice does not demand an overhaul of existing dynamics. [15]
The Gibb categories are elements of a strategy for interpersonal communication. Separated into defensive and supportive techniques, the categories provide a framework for effective communication. The categories are outlined by Jack Gibb. Gibb categories point out six defensive behaviors used during interpersonal communication.
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