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  2. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing communications are focused on the product/service as opposed to corporate communications where the focus of communications work is the company/enterprise itself. Marketing communications are primarily concerned with demand generation and product/service positioning [ 115 ] while corporate communications deal with issue management ...

  3. Push–pull strategy - Wikipedia

    en.wikipedia.org/wiki/Pushpull_strategy

    The original meaning of push and pull, as used in operations management, logistics and supply chain management. In the pull system production orders begin upon inventory reaching a certain level, while on the push system production begins based on demand (forecasted or actual demand). The CONWIP is a hybrid between a pure push and pure pull system.

  4. Push technology - Wikipedia

    en.wikipedia.org/wiki/Push_technology

    This approach is different from the "pull" method where the communication is initiated by a client. [1] In push technology, clients can express their preferences for certain types of information or data, typically through a process known as the publish–subscribe model. In this model, a client "subscribes" to specific information channels ...

  5. Pull technology - Wikipedia

    en.wikipedia.org/wiki/Pull_technology

    The reverse is known as push technology, where the server pushes data to clients. Pull requests form the foundation of network computing, where many clients request data from centralized servers. Pull is used extensively on the Internet for HTTP page requests from websites. A push can also be simulated using multiple pulls within a short amount ...

  6. PACE (communication methodology) - Wikipedia

    en.wikipedia.org/wiki/PACE_(communication...

    Primary, alternate, contingency and emergency (PACE) is a methodology used to build a communication plan. [1] The method requires the author to determine the different stakeholders or parties that need to communicate and then determine, if possible, the best four, different, redundant forms of communication between each of those parties.

  7. Social pull marketing - Wikipedia

    en.wikipedia.org/wiki/Social_pull_marketing

    The business terms push and pull originated in the logistic and supply chain management, [1] but are also widely used in marketing. Social pull marketing is the adaptation of the traditional push–pull strategy marketing concepts to social media websites. It utilizes the traditional "pull" concept for a new way of social media marketing. [2]

  8. Presentation - Wikipedia

    en.wikipedia.org/wiki/Presentation

    Microsoft PowerPoint and Google Slides are effective tools to develop slides, both Google Slides and Microsoft PowerPoint allows groups to work together online to update each account as it is edited. Content such as text, images, links, and effects are added into each of the presentation programs to deliver useful, consolidated information to a ...

  9. Development communication - Wikipedia

    en.wikipedia.org/wiki/Development_communication

    Development communication refers to the use of communication to facilitate social development. [1] Development communication engages stakeholders and policy makers, establishes conducive environments, assesses risks and opportunities and promotes information exchange to create positive social change via sustainable development. [2]