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2. Backlink - Wikipedia

   en.wikipedia.org/wiki/Backlink

   From the point of view of a given web resource , a backlink is a regular hyperlink on another web resource (the referrer) that points to the referent. [1] A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2]

3. Link building - Wikipedia

   en.wikipedia.org/wiki/Link_building

   Black Hat SEO could also refer to "negative SEO," the practice of deliberately harming another website's performance. White hat link building Although more difficult to acquire, white hat link building tactics are widely implemented by website owners because such kind of strategies are not only beneficial to their websites' long-term ...

4. Search engine optimization metrics - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization...

   Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks. PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.

5. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

   www.aol.com/conduct-digital-marketing-audit...

   Off-Page SEO: Take a look at your backlink profile to identify quality backlinks and new opportunities for acquiring more. Content Audit: Review your existing content for relevance, quality, and ...

6. Link farm - Wikipedia

   en.wikipedia.org/wiki/Link_farm

   On the World Wide Web, a link farm is any group of websites that all hyperlink to other sites in the group for the purpose of increasing SEO rankings. [1] In graph theoretic terms, a link farm is a clique. Although some link farms can be created by hand, most are created through automated programs and services.

7. What Is Syndication? A Complete Overview - AOL

   www.aol.com/syndication-complete-overview...

   Backlinks to syndicated content can be valuable for SEO. By using canonical tags, you can ensure that link equity is directed to your original page. Maintain Brand Consistency: